For this project, we were tasked with creating a brand identity for a futuristic product. The product I chose to brand was night vision contact lenses. From that product, I created the brand NightEye Optics.
When creating the logo I combined imagery of a crescent moon and an eye as a reflection of the brand’s name. The typography is simple and geometric to keep in line with its modern branding as a futuristic product.
I then expanded the full brand identity across business cards, letterhead, and mailers.
Continuing to develop the brand identity, I created a graphic advertising poster for the night vision contact lenses.