For this project, we were tasked with creating a brand identity for a futuristic product. The product I chose to brand was night vision contact lenses. From that product, I created the brand NightEye Optics.
![](https://cdn.myportfolio.com/a708428c-3c62-485d-a552-66a65a9643cb/504ad7b9-1d6b-4e58-82d7-ee3d4e6beeb8_rw_1920.png?h=7bfa7c6bc1034cc9ce3180b084d496ca)
![](https://cdn.myportfolio.com/a708428c-3c62-485d-a552-66a65a9643cb/a64f815f-3417-431e-9cb1-cc08c90a6155_rw_1920.png?h=e1d716048b988a48bcec70023a9fa5af)
When creating the logo I combined imagery of a crescent moon and an eye as a reflection of the brand’s name. The typography is simple and geometric to keep in line with its modern branding as a futuristic product.
![](https://cdn.myportfolio.com/a708428c-3c62-485d-a552-66a65a9643cb/ebf4a475-34cb-42ff-8a94-002261758493_rw_3840.jpg?h=904cb71d011a2cca409ebe216e63c866)
![](https://cdn.myportfolio.com/a708428c-3c62-485d-a552-66a65a9643cb/b074cc63-6cee-48d0-8306-cfc105986f67_rw_3840.jpg?h=ebf058a2ca12bc18681e0a79f4d13de6)
I then expanded the full brand identity across business cards, letterhead, and mailers.
Continuing to develop the brand identity, I created a graphic advertising poster for the night vision contact lenses.
![](https://cdn.myportfolio.com/a708428c-3c62-485d-a552-66a65a9643cb/e94d9dc1-e1fb-4198-bb5d-71c15e2f1d32_rw_1920.jpg?h=77363c361ccbb3b716cc00265e755864)