Seton Gallery is the art gallery at the University of New Haven, exhibiting work by students, faculty, artists, and designers. Creating the visual identity was part of a semester-long project, collaborating with other students to develop a new identity across both digital and print media.
While developing the identity, a separate logo and wordmark were created. The logo shape was inspired by the floor plan of the gallery space.
The new visual identity for Seton Gallery was then implemented into the physical space with black painted walls in the entryway. We also created a title wall with the wordmark and exhibition title on white vinyl.
Seton Gallery branding across exhibitions.